Redpanda: ABM Industry Pages from One CMS Template
Redpanda sells into specific industries, from gaming and gambling to financial services and manufacturing. Its industry pages run on a single Webflow CMS template, so marketing can launch and tailor a page for each industry and each account-based campaign without a developer. I own those pages and the system behind them.
Every industry needed its own story, without its own build
Gaming and gambling buyers care about different things than banks or manufacturers. A separate static page for each would drift apart and slow every campaign down.
Account-based campaigns need a page that speaks to the buyer's industry from the first scroll: their use cases, their peers and their proof points. A new industry couldn't mean a new design and build.
One template, a visibility matrix, and presets for paid
The Industries collection lets each page turn sections on or off and pick how many cards to show, all from the CMS.
- One Industries template powers 15 industry pages, including Gaming & Gambling, Financial Services, Manufacturing, Technology, Cybersecurity and Media.
- A per-industry visibility matrix decides which sections, proof points and resources each page shows, with 1, 2 or 3 card layouts.
- An interactive blueprint maps every field to the section it controls, so editors can see what changes before they touch the CMS.
- For paid traffic, I replaced about 90 conditional visibility rules with 20 data attributes and URL presets (?nav=min&footer=min), so any page can become a focused landing page without duplicating it.
A page for every industry, run from the CMS
Manufacturing launched on the template, and Financial Services, Technology, Cybersecurity, Gaming & Gambling and Media were updated on it, all through the CMS.
Paid campaigns can land on the same industry page in a stripped-down layout just by adding a URL parameter, so no page gets duplicated just for ads.
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