Omnipresent: OmniAtlas and a CRO Program Built from Scratch
Omnipresent helps companies hire and pay people in other countries. OmniAtlas, its country-by-country guide to employing abroad, drove authority and traffic. I built the CRO program from scratch and the lead-gen layer that turned that traffic into pipeline.
Turning country research into pipeline
Companies researching how to hire in a new country found OmniAtlas, a page for every country Omnipresent had information on and offered employment services in. The pages earned authority and traffic, but reading a country page isn't the same as talking to sales.
The job was to turn that research intent into leads, without getting in the way of the content that earned the traffic in the first place.
Lead-gen built around what each visitor came for
I added offers matched to the country a visitor was researching, and built the CRO program to test and refine them.
- Curated reports for each country, offered right on its OmniAtlas page.
- Multi-step guides that asked a little at each step, enriching lead data without a long form up front.
- A CRO program built from scratch: ideation, prioritization, test setup, reporting and implementation.
- Hired and ran the web team that managed the marketing website.
OmniAtlas became a source of leads, not just traffic
Country pages fed sales with richer leads, tied to the market each company was looking to hire in.
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