Music Wear - Branding & Web Design
This t-shirt start-up approached me to consult on their brand name, domain selection, provide logo design, and creative direction.
Client: "Where do I begin?!"
MGT Designs approached me with an idea to transform music lyrics into t-shirt designs and other apparel. The mission behind her business was to give people another means to spread God's word through Christian song lyrics displayed in a fun, unique or humorous t-shirt design.
Consultation & Visualization
As a new start-up, MGT was faced with one main obstacle: Pinning down the company name and domain. I worked with the client to talk through pros and cons from a marketing and SEO perspective to some of their initial ideas and helped them visualize brand names with various mockups for their brand identity.
Vocal Attire vs. Music Wear
After a few rounds of design, the final decision and branding landed on 'Music Wear'. Here you can see the logo design alongside other graphic elements--from stationery to web design to promotional apparel.