3D Product Renderings
Maintaining quality product shots became a bottleneck for this growing company, not to mention the struggle to balance true-to-life images, yet free from imperfections of actual product packaging.
Maintaining quality product shots became a bottleneck for this growing company, not to mention the struggle to balance true-to-life images that are free from natural imperfections of actual product packaging. Additionally, planning for upcoming product launches (without the product in hand) made photography an impossible feat to meet marketing deadlines.
I was approached to set up a new program to shift from standard product photography into a CGI/3D rendering workflow. Collaborating with many departments from supply-chain to legal to graphics, I established a 3D rendering system to process all bottles, pouches, cartons and various combinations of each.
Streamlined Workflow, Consistent Hi-Fi Renderings
From start to finish, I worked with various departments and artists to establish this 3D project and workflows to prepare all packaging artwork through the processing of final renderings for Amazon A+ pages, Costco, Chewy.com and other partners. This allowed for a series of rendering angles, product combinations, and 360-degree product rotation. The end result is a clean system that allows for their graphics team to simply provide artwork and process renderings for each marketing channel.