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Client
Nutramax Laboratories, Inc.
Release Date
June 1, 2019
Project Link
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3D Product Renderings

Maintaining quality product shots became a bottleneck for this growing company, not to mention the struggle to balance true-to-life images, yet free from imperfections of actual product packaging.

the Problem:

The Imperfections and Bottleneck of Product Photography

Maintaining quality product shots became a bottleneck for this growing company, not to mention the struggle to balance true-to-life images that are free from natural imperfections of actual product packaging. Additionally, planning for upcoming product launches (without the product in hand) made photography an impossible feat to meet marketing deadlines.

the Process:

Services Provided:

I was approached to set up a new program to shift from standard product photography into a CGI/3D rendering workflow. Collaborating with many departments from supply-chain to legal to graphics, I established a 3D rendering system to process all bottles, pouches, cartons and various combinations of each.

the Solution:

Streamlined Workflow, Consistent Hi-Fi Renderings

3D Product Renderings

From start to finish, I worked with various departments and artists to establish this 3D project and workflows to prepare all packaging artwork through the processing of final renderings for Amazon A+ pages, Costco, Chewy.com and other partners. This allowed for a series of rendering angles, product combinations, and 360-degree product rotation. The end result is a clean system that allows for their graphics team to simply provide artwork and process renderings for each marketing channel.

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